Booth Design Trade Show The Shoe Event MICAM Milan

Client: ANCI | MICAM
Category: Interiors Stand
MICAM is the leading international footwear fair. The event is held twice a year in Milan, the fashion capital, in fairgrounds of Rho Fiera. Before also in Bologna. In February and September, a sneak preview of the autumn/winter collections and those for spring/summer of the following year are presented. The result is a complete and wide range of goods featuring quality, design and innovation. The fair occupies an exhibition area of 63,000 square meters and plays host to over 1,400 companies each edition, of which 800 are Italian and 600 international. Together they represent over 30 different countries. Given the attendance figures of 90,000 visits per year, of which around 54,000 come from abroad, MICAM confirms its role as a privileged showcase for promoting new collections.