“Sol Power” Toy by ToBeUs

Client: TobeUs
Category: Products
Material: cedar
100% TobeUs began as the brainchild of Matteo Ragni who had 100 designers create 100 wooden toy cars in hopes of making toys more meaningful.

Matteo who became a father and realized that modern day toys were nothing but disposable objects with no real value or meaning. So began his quest of “giving children the possibility to love an object” and TobeUs was born – wooden toy cars made from cedar that are built to last and cleverly designed by skilled designers.